More Than Just Playlists

Songular Music is an independent music company that helps forward-thinking artists thrive through strategic streaming campaigns. We believe in the power of storytelling and we dig deep into data to match the strategy to the story. Our innovative, artist-focused approach results in smarter, more effective decision-making for our clients.


Songular Music was founded by Sam Lee in 2016. Sam has over ten years of experience in the music industry and a passion for discovering and supporting new music. He previously spent the best part of four years as Music Editor at the global music streaming service Deezer, where he got to know the inner workings of the streaming world and played a part in shaping the modern digital music landscape.

Sam’s first foray into the music industry came as part of a mid-Noughties band, when he self-released several EPs, toured extensively and learnt what it takes to be an upcoming independent musician. He later became a freelance music writer (NME, BBC Introducing, The Line Of Best Fit) and a radio plugger, before joining the editorial team at Deezer in early 2013.